Have you joined The Toggery Book Club? At The Toggery, we pride ourselves on offering an expansive collection of books - from modern tales like Fancy Nancy to classics like Where the Wild Things Are. Not only do books deepen your child's imagination and vocabulary, but they provide a special moment of stillness and fun between reader and listener.

 That's why we love The Toggery Book Club. Each time you purchase a bundle of pages in one of our stores, we'll mark your club card. After five marks, you'll get the sixth book at half price! It's a great way to expand your library - or a friend's. (Books make great gifts!)

The feel of the pages, the gentle words, the colorful images and the sweet voice of the reader... they all make books a treasure for children. (And many of our books are entertaining for the adult reader too!)

Check out some of these Book Club favorites:

I Love It When You Smile

On the Night You Were Born (so sweet!)

Llama Llama Red Pajama

Goldilicious (along with the oh-so-cute Pinkalicious and Purplicious!)

Wheels on the Go! (one of my tiny nephew's favorites!)

Humpty Who?

Pop Warhol's Top (one of several artist-based stories)

Never Too Little to Love (so true.) 

These are just a few of the beloved books that can be found on our shelves. We are certain you'll love having them in yours. You can find more here and even more in our stores.

The Toggery Book Club is free and open to all of our shoppers. Just tell an employee you're interested - you'll soon be on your way to a half-price book for a full-scale imagination! 

 Our new store is open! Your children and grandchildren will love throwing pennies in our fountain and picking through pages in our comfy reading nook, and you will love our wide selection of adorable clothes, shoes, toys, books, school uniforms, accessories and more. We've also added special accents throughout the store, like our fun and personalized dressing rooms (with kiddie chandeliers!) Shoppers will also appreciate the stroller-friendly aisles, the spacious cashier's counter and the creatively-organized shelving.

There may be a lot of changes, but it's the same family store you've always found in The Toggery. Come in and see it for yourself!

And it's a great time to swing by! Starting Friday, Jan. 15,

all fall and holiday clothes are 50% off! Select shoes are 30 to 50% off!

The sale is under way in both stores. We're clearing out our fall and winter, as new spring styles are arriving daily!

Here's a sneak peek at our new location (and the goodies on the shelves and racks!)

(If you're new to the blog, you can find more information about the new store by scrolling down through our most recent blog posts!)

 As always, thanks for reading, and happy shopping!

The Toggery at Pleasant Ridge Town Center is officially OPEN! We kindly ask you to bear with us as we get the final kinks out, and we happily invite you to come check out our fresh and fun store, located on the same side of the center as Panera Bread. While our GRAND OPENING is scheduled for later, today's opening marks the closing of our store on Rodney Parham (not our Heights store!)

To our valued west Little Rock customers and beyond, we appreciate your business, and we hope you and your children will visit us at our new location. To customers of our Heights store, we will continue to provide you with the best service and quality products that you expect from our home location of 50+ years on University and "R" Street.

Why did we decide to relocate our Rodney Parham store to Pleasant Ridge Town Center? To better serve you! Our west Little Rock customers have shown preference for this center, both because of convenient location and the surrounding shops. The Toggery will neighbor fantastic boutiques like Tuck & Cover, The Sassy Stork, Solemates, Kitchen co. and more. Shoppers can enjoy a variety of dining like Panera Bread, Cheeburger Cheeburger, Capi's, or dinner to-go at Fresh Market, and little shoppers can even get their hair trimmed at Pigtails & Crewcuts. (For a complete store listing, click here.)

Located just off of I-430 on Hwy 10/Cantrell Road, Pleasant Ridge Town Center also provides a convenient and easily-found location for our school uniform-seeking customers and other out of town shoppers. (For directions, click here.)

At The Toggery, we hope you will find that the convenient location, pedestrian-friendly sidewalks, various boutiques and vibrant atmosphere enhance your overall shopping experience. We know you will love our new store; it is fresh, clean, full of energy, fun and OPEN!

Amidst the excitement, our MOVING SALE is still underway! All fall and winter items in BOTH locations (Heights and Pleasant Ridge Town Center) are 30 to 50% off. So swing by, bring a penny for the fountain out front, catch some great deals and tell your friends!

Below you will find some photos of the new store (taken last week). Check out the spaciousness, the cool check-out counter, the vibrant colors, and more. More photos are coming soon of the finished store (but it's so much better to see it in person!)

The Toggery is excited to announce that our store on Rodney Parham is moving to Pleasant Ridge Town Center in late January! The new location will offer an expanded selection of toys, books and shoes, and it will continue to be our school uniform headquarters. Our Heights location remains the same, as it has for 50 years.

As part of the relocation, BOTH Toggery locations are having a MOVING SALE! Come into one of our stores for 30 to 50% off all fall and winter items!

You can view photos of our new store (in progress!) below. Be sure to check back later for updates on the big move!

In case you haven't heard about this Christmas special, here is our ad from the December Kid's Directory:

As always, we gift wrap for FREE! And for our online customers, this month we are also offering FREE GROUND SHIPPING for orders over $30! (CODE: FREESHIP)

Save on pre-holiday shopping and support cancer outreach with The Toggery!

The Toggery is proud to support the UAMS Winthrop P. Rockefeller Cancer Institute by offering a 20% discount to shoppers with a Partners Card during the 2009 Parners Card Week, Oct. 30 - Nov. 8.

For these 10 days, shoppers who purchase the $50 cards will receive the generous discount at almost 200 participating shops and boutiques in central and northwest Arkansas. All proceeds from the sale of the Partners Card will go to the cancer institute's volunteer auxiliary to fund projects that directly benefit cancer patients.

This is the sixth year for the fundraiser, and The Toggery has been a participating merchant since the founding year. In addition to accepting the Partners Card, our friendly staff will also wrap all Partners Card purchases for free!

To purchase a Partners Card, or for more information, call (501) 686-8286 or go to http://cancer.uams.edu/partnerscard. A list of merchants and testimonials are also available at the web address.

To read UAMS' press release regarding the fundraiser, click here: http://www.uamshealth.com/news/?sid=1&nid=8560.

Top 5 Reasons to Buy Your Child Uggs this Fall:

5) No socks required. (Eliminating the morning hunt for clean matches!)

4) It's going to be a "bitterly cold" winter, according to the newest Farmers' Almanac. The first body parts to feel the freeze: feet!

3) Uggs are available in RED - Perfect for the holidays and those cold razorback games.

2) You and your tag along can match! You've been sporting Uggs for years; share the warmth with your budding fashionista!

1) Uggs are on sale at The Toggery Thursday, Oct. 1 - Saturday, Oct. 10!  

Get $10 off your online purchase of a pair of UGGS using the code: 10OFFUGGS, or come in our store and tell our friendly staff that you read about the promotion on the blog!  

Toggery shopper Kennedy, age 3 1/2, loves her new red UGG boots and Luigi dress.

Thanks for sending in your photos, Kennedy and Mom!

(Kennedy's Mom will receive 10 percent off of one item just for e-mailing us these adorable photos!)